Statement of purpose for Strategic Management and Marketing

[unigong]

Hey everyone I am writing a statement of purpose for one of universities in Australia. I have done the past part but I am struggling with what I expect to learn from this program and what my career aspirations should be after finishing it, I don't want to sound too vague in my SOP and not overly optimistic. Would appreciate all the help. 

[samiam]

Why are you applying for this particular course and not (for example) an MBA? Why are you applying to this particular university and not a management and marketing degree somewhere else? Presumably because you think it has something to offer that is better suited to what you want to learn, and what you want to do afterwards. If you don't know, perhaps you need to do some more research before applying, as the course might not be the right fit for you.