It sure is. I thought that my GREs were going to be the part of my application that got everyone's attention, but I've just received an offer from St. Andrews - the one school that I applied to that does not consider GRE scores. That program and POI are by far the best fit and it is my overall first choice! It's really all about fit.
I've got many applications still outstanding, but as I've heard nothing from any of them and a handful of them have put out acceptances and rejections, I'm not sure I'll be getting any more good news. That would just be ironic - one acceptance from the school that neither considers GREs of takes an application fee. I could have done this whole thing for free?! Now, I just have a tortuous month of late night cold sweats before funding decisions are announced....