kunal1514

"The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves." My response: The statement claims that people buy products to look like the person they see in advertisement. To an extent, I am in agreement with the statement but not fully, also statement claims that it help companies to sell there products. To start with, the above statment might be true or say will be applicable to some of the FMCG products. FMCG products are those, which are easy and cheap to make and have smaller shelf life. Some of them are toothpaste, deodrants, spray, hairoil, shampoo and many more. Most of the times these products and brands are promoted by various celebrities who look handsome or beautiful and have slim, fit body. Observing them in advertisement we also get motivated or say tempted to buy those products and try to be like them to feel good. On the contrary, this is not true for products fall in other categories like Heavy Vehicles, Petrochemicals etc. No body will buy a truck just because it was endorsed by a eminent hollywood personality. To sell a product it should comply with the checklist, people in general have. For example to sell a truck a beautiful, curvey femail model won't help. She may can attract consumer for a time being, but this will not help in selling the product. In the end a consumer will look for mileage of the truck, seating comfort, maitenance cost, capacity to take burden and some additional parameters which he/she might be having in his/her mind. Also, people who appear in advertisemt can sell products for a time being, but in the end it's the product who's ultimate quality ensures that product will be in demand in future also. That's how some of the brands still exists even after many years, be it Proctal and Gamble, Sony, Gillete, General Motors or any other renowned brand. These brands still exists not because they were or are endorsed by some eminent personality. They exists because of there brand value, there commitement towards buyers. In last, again I would say that, I am in agreement with statement but upto an extent. A product becomes a brand because of it's quality and it is this quality which helps these products to get sold, even after so many years.

Recommending a Advertisement Agency. The manager of the Double Rick rock band agency is suggesting continuing with advertising agency called Ad Lab’s to repeat the success across the nation. To support the argument, some of the facts given from manager are that during the recent concert in Megalopolis the tickets of the band got sold in 12 minutes, and band is popular among 14 to 25 years of age group people. But facts presented my manager doesn’t seems cogent to me and following additional details are needed. To start with as it’s mentioned that compare to earlier the ticket got sold within 12 minutes but to me some of these can be a possible scenario. First is that band itself might have to become popular due to its music and the kind of music it plays. From the argument given its not clear that the popularity of band is because of the advertisement agency. Also it might be possible that earlier tickets were sold at the place of concert, now they might have started an online option to sell those tickets. These days smart phones and compliant applications are quite handy, so people might have bought either thru cellphones or online, which made the tickets to be sold very fast. One more point, I want to bring here regarding 12 minute argument is might be possible that earlier tickets for the show might have been costly now since they might have reduced the prices of ticket, it got sold in few minutes. Second point to rise is the popularity of band in megalopolis is might be due to their local connection. The group might be made of people who are local to this place and because of which they are already know and famous, so me it doesn’t feels like that it’s because of the advertisement agency. Third point, I need clarification is that as mentioned in the letter that group is famous among 14 to 25 years old and for future concerts we should hire the agency to repeat the success, but to me to repeat the success, the musical tours should be planned in those places where people of this age group are more. If agency is not proposing or not suggesting or considering this aspect then, I am little dubious about the agency that they will be able to repeat the success of megalopolis. I request manager of Double Rick band that please, provide the following details 1) This time were the tickets sold online or same conventional method was adopted, means outside the concert hall. 2) Second were the next concert is going to be happen and has the advertisement agency has done survey about the age group of people. Please provide these additional information to firm your argument.