[Statement of Purpose]

Does anyone have any advice on crafting the perfect Statement of Purpose? I'm applying for a P.h.D in literature btw

[Early Modern Lit PhD]

Hi guys, I am looking for some advice about applying to PhD programs. I don't want to go to schools simply because of their reputation or name, I really want to apply to places that will be the best fit for me and my studies. I am interested in Early Modern literature, Animal Studies, and the Early Modern drama (specifically the politics of the stage). Does anyone have any ideas about what programs would best suit that?