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Topic For Argument Essay -

The following memorandum is from the business manager of Happy Pancake House restaurants.

"Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. Only about 2 percent of customers have complained, indicating that 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers cannot distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine. Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.



Intro – Menu reform for cost saving on basis of equivocal survey is not quite helpful.

Body –

Changes from butter to margarine in Happy Pancake House restaurant seems positive in southwestern part as per survey. But survey is aggregated and cannot always befit argument of having change. There can be cases where people have neutral response and what have we taken neutral response as positive or negative is a deciding factor too.

Moreover, we need to know what makes customer happy or unhappy about changes in survey too i.e. taste, texture, smell. There’s also ambiguity with customers not being able to differentiate between butter and margarine, so are we really checking the change benefits? We should rather try and ask customer to taste both and ask their opinion giving us real poll of customer likes.

Another major thing is different demographics have varied taste, expenditure capability of people. Changes in south western will be accepted by southeast and north east is less likely to happen. Restaurant may try to cut down costs, but we should be careful of not cutting down our customers. We cannot just rely on survey of one region to make changes in other regions of US. We’ll have to check people’s taste and try to come up of some other alternative too for cost saving.

Conclusion – We should take into consideration more factors while reforming menu.

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