Hello,
If I may comment on your post I would say that it appears to me that the problem could be your proposal because it can't be the cv (awards and research). So i would try to improse my proposal (share it with as many people as you can, especially the familly non familiar with the topic!). Plus, I was told that the way to present the proposal is sometime more important than the content as far as the jury usually do not know your topic... And I think it's very important to put very clearly what would be the outcomes of your research... for Canada mainly.
I know it's no consolation, but you are still in your master and you did not start the phd yet. I was in the same position two years ago. I applied again during my first year of phd and I got this year a Bombardier scholarship. I know it's pretty hard to get the award before starting the phd.
I am sure next year will be very different! so don't give up,
