jedimasterD- thank you so much for your response. I feel the same way- I think it was sort of rude not to call me back, I did the same for another program who called me back right away and was super nice about it. Doesn't make me feel to favorably about the program...
To answer your question, one of my professors told me that the reputation of the MA program does not matter that much- the Ph.D. program is way more important in the longer run. I think what is really important is the funding that they give you and the research/teaching experience you get from the program. Not all MA programs offer assistantships, from what I understand, so if you can find one that can provide you with the experience, that would be what Ph.D. programs are looking for. That is just what one person told me though, so it may not be 100% accurate.
You can also look at the faculty you will be working with, if there are notable faculty members, working with them might look good to a Ph.D. program. It's always a good idea to see what sort of publications they have put out in the past few years.
Hope that helps!