Summer531

I am currently working on my BSM and would like to work toward my PhD. I am getting all kinds of advice on what to do and where to apply. But I don't think I am really understanding what I need to do. I have my own business taking care of senior citizens and would love to continue doing that. Should I or can I even go for a PhD? Should I go for a social worker degree or continue with my business degree and start writing articles on in home care for the elderly? Please help I am willing to listen to anything that will send me in the right direction.