I actually only applied to USC (huge risk, I know, I got lucky). I considered applying to other schools, but I figured that I would restrict myself to just SoCal/LA because of 3 reasons:
1) location/geography: big things happening in LA and so much potential for positive change. LA = "living laboratory" I also currently work full time and would like to continue working through school (gotta pay off loans somehow).
2) alumni network/school connections: Trojan family is real, esp in SoCal.
3) meets academic expectations: I went to an info session and came out really excited at all he opportunities available at USC Price. Opportunities internationally, Sacramento. Classes seem to fit my needs and what I want to learn.
I'm pretty biased towards USC because 1) I put all my eggs in the USC basket and 2) it's also my alma mater, but ultimately, its the best option for me for all the reasons listed above. Really looking forward to the deans merit event since it seemed like a lot of past applicants got a lot of out that day.
I looked into other discussions about this topic and I thought this one from 2013 was helpful: