srpj2010

Thank you for the response gellert. I've put some more thought into it and realized that there is a better way to ask my question. What specialization deals with decision making? Would cognitive be the best choice? Thanks!

Hi, I have a BS in Sociology, a MBA, and work in the investment management/financial planning field. I'm interested in pursuing a PhD in psych in order to study investor and consumer behavior. I am pretty sure that I want to pursue these topics from a psychological standpoint, not from a marketing, economics, or finance perspective. But, I am a bit naive when it comes to the field of psychology. What specialization in psych deals with these topics? Social psych? Also, are there any programs that are particularly strong in investing/consumer behavior? Thanks!