I'm in on the "GRE doesn't matter" bandwagon. My scores were nothing to write home about...at all... (barely cracked 1000) and I got into two great programs for my major. But I've also had solid professional experience at a major newspaper and major radio station... I think, especially in journalism, the admissions committee is looking at experience, references, and passion... as long as youre not scoring something like 600 on the GRE, you should be good.