Hey Darwin,
Thanks for starting this thread. I am in the midst of cramming for the GRE and applying to Social Psych programs as well. My research interests are broadly related to race, ethnicity, and gender. I'm narrowing down from about 15 schools... I'm thinking I may apply to about eight or nine. You are ambitious with 25! I'm stressed enough just coping with my nine!
Best of luck in the application season!