Buzz marketing, eh? I was going to buy the book, but then I realized that the majority of the admissions chapters were originally posted on Rojas' website, orgtheory.net. Even better, the original blog posts have comments and discussions, which shows the variability in opinion by other academics. Not saying that it's not worth the $3, but it seems like the bulk of the book covers the post-admission process. That shouldn't be a major concern until you get in.