Been lurking, had to chime in.
Regarding your response to Duna, the gentrification-concern dynamic is present around many wealthy private institutions residing in less wealthy areas, including Penn, Yale, etc. not just at USC. As an alum, I have my fair share of gripes about SC - including, like you said, gentrification of the surrounding area, as well as its overall corporate structure and I could go on and on - and make them known to anyone I talk to, but it fails to make sense to me how such biased generalizations about a university from, I presume and please correct me if I'm wrong, someone who has never attended the university should be relevant in another person's academic decision-making; and as far as communication goes, USC Annenberg is without doubt one of the top programs. And based on your generalization, I would say I never got friendly, "Fight on, man!" from strangers while walking through less-than-affluent neighborhoods central LA, but I definitely did quite often.