I'm late to the discussion but my top program, has always been my top program but the more I think about it. Funding will play a big part into where I end up next year. Regardless of my options I have at the end of application season, its nice to know you have somewhere to go.
All the programs I applied to has faculty members I can work with and support my research, but my top choice has an added component that is just icing on the cake.