Honestly, I'm really surprised. It was crushing to be rejected from every school the first time around. I didn't apply last year because I was still feeling the rejection, so I waited two years between application cycles.
I think the reasons this time is going better is that the first time I did it senior year of college, which was just too much stress. I wasn't ready, I didn't have enough time and I had this idea that unless I got into one of the top ranked schools I was never going to get a job, so I might as well just apply to the insane places no one gets into. This strategy did NOT work and I don't suggest it.
This time I've toned down my expectations, spent more time on the personal statement and just tried to generally chill the fuck out over the whole process.