Thanks
Well, may seem silly, but their site design seemed really reassuring to me. They had great rankings in phds.org for neuroscience, and I liked the close knit environment they spoke about. I had another offer too but chose WFU over that since they have a massive neuroscience program giving me a lot of flexibility for the rotations; the opinions of the current students were very good; and their office responded to my queries within a few days, which to me communicated genuine consideration for their students. The lower cost of living in Winston-Salem and the relatively higher fellowship also helped.
I'm sorry you didn't get into the PhD programs so far. I'm not trying to discourage you but feel it is my duty to let you know that experts advise that you should reconsider before reapplying whether you wish to do a PhD or not, as often people find that the (lack of) high monetary gains for a few years after the PhD are not worth the time and emotions invested. If you are only going to work in industry then a PhD is not necessary. If you haven't done so already you should work in a research lab and see if that is what you truly want. You can also get better LORs there.
If you do want to reapply, most universities keep your app material for the next session too so you may reuse that. A higher GRE score (>1400, one needs practice and I used greedge.com) + TOEFL (>113)+ work ex and papers+ Great SOP (takes 2 months and many revisions). Apply to a wide gradient of colleges Top Middle Safety etc.
Good luck with whatever you do.