sorry Emma, didn't see the other post (kind of confusing layout on this, maybe they should get some of those computer scientists who are already getting those responses from Princeton to do an overhaul). I am a little surprised about the multiple rounds, not because i think it is a bad thing, but mainly because I have never heard of a program doing that (i mean it would be early to reject a place, no)? I wonder if they are accepting in rounds of mediums (like Columbia, versus non-media specific), but because it is a small program they are not doing them simultaneously?
The reason I applied to so many schools is that I was flat out rejected from four schools last year, and I really was not expecting to get into anything but Delaware (the program coordinator was a former advisor of mine at Carnegie Mellon). So I figured I would poke around at a lot of places and see who bited. All the programs have varying degree of strength in new media, but my main focus was programs with strong academic components, because I am very interested in theory. I also work in an admissions office for a decorative arts program, and I saw the trend of large applicant pools happening earlier, and i could no stand the idea of working in a 9-5 job any longer and failing to get my own work done!
best of luck with your applications.