Was Texas Tech the safety school? I applied to their creative writing PhD as one of my (several) safety schools, and was also surprised not to be admitted. I have a strong creative writing background and Master's, although I know they let in some people from their creative writing Master's program and therefore have less space for outsiders.
I applied to eight schools last year and only got into one (Boston Unviersity), but without funding. In this second year I applied to fourteen schools, many of which I considered "safety" schools. Although, this year I was rejected from BU and waitlisted at a school that outright rejected me last year, so things do change from year to year.
My number of remaining schools has dwindled from 8 yesterday to 5 today (plus two waitlists--fingers crossed). Good luck to all with your remaining programs!