New SOP When Reapplying

[SportySpice]

Hello All, 

I am started the Fall 23 app process and have decided to reapply to a program that rejected me last year. While they didn't give any feedback on my application, I'm pretty sure my SOP was part of the reason. Regardless, I'd love any advice for how to tackle an SOP to a school that you've previously been rejected from. Obviously, I'll be revising my research focus and updating it but should I talk about my previous application at all? How do I navigate a new app while being mindful of the past?