In 8 words or less - why do well the Writing Section of the GRE or GMAT?

[gozpradaash]

I'm trying to think of why the Writing Sections of the GRE or GMAT are important. From my calculations, they are around 10% of the total GRE score based on my metrics. 

 

So this is a favor that I'd like from you: In 8 words or less, why is the acing the writing portion important? I'm trying to come up with a memorable phrase explaining why to my students whom I'm trying to help prepare. 

 

Here are some of our ideas:

1. ...to assess the coherency of your thoughts

2. ...to show them the clarity of your ideas

 

 

[biotechie]

Demonstrating comprehension, originality, and execution by written argument.

 

or

 

Demonstrating valid arguments via comprehension and organized writing.

[soporific]

To catch the adcom's eyes.

[zapster]

to stand out when all else is equal

[imonedaful]

The writing portion on the GMAT is not calculated in the final score. 

 

I know that was more than 8 words but you should be aware of that if you are helping students. It does not matter if you get a perfect score on the writing section, they never ask to see your writing scores just the composite score is used for admissions purposes.