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WWAC radio station manager argument tasks


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** wrote this essay for 30 mins ....it is in first draft and I am an international student. thanks

The following appeared in a memorandum from the manager of WWAC radio station.

"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."

Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.

The manager of the radio station avers that to get listeners hooked on there has to be change and then proposes that a news and talk format form of radio would be get more listeners. While such a drive might be succesful, he has to give support his claim with specific evidence: that the new residents would like to listen to its radio station and that the changes would not cause a decline in listeners among other things.

Firstly, the radio manager has to prove that changing from a rock music format to news format would not engender a decrease to its present listners. Such changes may not be auspicious to younger listeners that are well into rock music, and they may actually see news and talk shows as mundane. And they could migrate to other radio stations that offer their preferences. WWAC’s manager has to offer evidence that such change would not affect its listener base, and a survey of the number of young listeners who tune up to WWAC would be helpful.

Secondly, that the retirees moving into town would want to listen to WWAC is a contentious issue. The manager has to show that these old individuals would actually prefer listening to radio talk shows than watching TV or reading Newspapers. It may be that they have no interest in current issues. Furthermore, there has to actuall numbers of these retirees coming into town in relation with the number of radio stations in the town, as stiff competition may not let WWAC’s listening base improve.

Also, he has to expound on the claim that because of a decline in local record sales it means that the population does not like music; thus, engendering a decision to change program format. It could be that this decline in sales is due to availability of music in softcopy from the internet downloads. And may not categorically mean they don’t have interest in music. The author has to provide statistics showing that residents don’t have other sources ofgetting music records.

Finally, it would be prudent for the author to give evidence that residents are really into discussion on current issues and politics,as his plan may not work if the opposite is the case. A survey of disscussions in public pubs showing such interest and evidence that residents tune in to othe stations that run such programs.

In summary, the author has to give such evidence to bolster his point.

Edited by dicapino
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