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argument task essay ....Monarch books


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The following is a recommendation from the Board of Directors of Monarch Books. 

"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

Monarch books needs new customers and creating a café within their store seems to be their idea of achieving it. While this public relations move may be a success, the Board would need to explain if new customers would be attacted to a café and if expunging the kids section from the store is prudent, among other things.

Firstly, would opening a café within the store goad more customers? The board makes a large leap in their argument; there may not be café or coffee culture within the location of the store and customers may not be interested patronising Monarch books. Even if there café loving residents in the stores vicinity, there is no certitude that more customers would be attracted to them, there may be other cafes in town where residents can also visit, and therefore such competition could hobble the plan of attracting more customers at Monarch Book store. The board has to show that there is a café loving population to get customers and that the level of competition from other book stores with cafe and café shops in town would not stymie this reccomendation.

Furthermore, would discontinuing the children section be achievable? We are told that Monarch book store is known for its variety; removal children book section could be detrimental to store revenue as they may make much of their profits from this section and thus these reccomendation may not be feasible to implement. Even if there has been a decrease in the number of under 10, there may also be children between 10 and 15 that read children books, expunging the kids book section would not be auspicious to these children and they would sure not become new customers and even present customers may go elsewhere. The board has to give evidence (store’s balance sheets) that majority of their revenues does not come from their children book section, and that there is a low population of children within its location.

Also, would parents want to visit a book store that does not provide services for their kids? There may be parents interested in bringing kids along to the book store, but would loath coming to Monarch even if they like cafes. This would surely stymie the prospect of new customers patronising them, as they may have choose stores that satisfy both them and their kids.

In summary, while the board aims to attract more customers, the introduction of a new café may actually be insidious to their customer base,as they some may go to stores that offer their various needs.

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