henry lew Posted August 3, 2015 Share Posted August 3, 2015 Dear all, Could I seek your kind help to give your precious comments and rate how I am doing with this argument essay? Sincerest thanks. The following appeared in a memorandum from the manager of WWAC radio station. "To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area." Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument. The manager of WWAC radio station recommend to change its current rock-music format to news and talk format, to boost listener numbers. This recommendation was based on disparate facts of declining listening numbers, new elderly residents and increasing popularity of news and talk format in the local area. Such recommendation is weak in its logical reasoning and also failed to specify the links between the various facts it cites. Consequently, it leaves one doubtful of the credibility of the manager’s recommendations. Foremost, although the manager mentions that there is a decline in listeners, he attributes it to the current rock music format of the station without further justifications. There was no elaboration on how the current show format contributes to, or even at the minimal related to, a decline in listeners. There could be many other reasons that listeners numbers drop: people may be listening to online stations instead of on-air stations or people just got busier. The manager’s claims would have been better substantiated had he provided a survey or statistics to show that the decline in listener’s numbers is due to the current rock music format of the station. In addition to the lack of justifications, the manager also overgeneralize about the relations between the facts he cited to support his argument. For instance, the manager state that the decline in sales of recorded music suggests limited interests in music. And he went on to recommend changing the format to news and talk format which is increasing popular. The manager fails to demonstrate how a decline in sales is correlated in any way to a change in taste to news and talk format. Failure to do so means that for all we know, they may just be two independent events. Hence this would mean that the manager’s recommendations may not be accurate nor help to boost listener’s numbers. The manager would have been more convincing if he had explained how increasing popularity of news and talk format and drop in sales of recorded music are related. Lastly, the manager is also vague in his statements. It was claim that news and talk format was increasingly popular in the area. But with which population was it increasingly popular with? Is it the population that the manager is targeting, the elderly new residents? If it turns out to be other populations like working adults which may not make up the majority of the population, changing the radio station’s format may not led to any significant increase in listener’s numbers. Thus, the manager’s vague terms leaves open to interpretation and debates. The manager’s recommendations would have been better received if he had specify which population increasingly like the news and talk format. In conclusion, the manager made well intentioned recommendations to boost the listener’s numbers for the radio station. However, his claims are weakly supported and fail to convince the reader adequately. He would have been more well received if he had provided specify his terms, used data from surveys and elaborate further how his facts support his claims. Link to comment Share on other sites More sharing options...
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