Looking for some help on this as well. I've drafted pretty basic explanation of my current research and what I'm interested in looking into research wise for the PhD, but I'm not really sure how much to explain my specific interest in working with this or that professor and this or that university. There are only so many places (realistically 10, maybe 15) that have the resources to really do a worthwhile PhD in my field so its not like I can say I'm very interested in your particular program out of the 200 other places because...
Additionally, with some of the faculty I am emailing I am very familiar with their work, while others are younger and haven't published a lot so I don't have much to say. In these cases my interest in the program comes from the dept/university strength in my area more so than the specific faculty member. Yes I have talked to my advisor about this, I'm just looking for some more feedback from people closer to the game while I craft these messages. How would you all suggest approaching some of these issues in my emails?