@RefurbedScientist:
I've been spending the last few days reading up on the big names. Useful info all around. And yes, I'm familiar with Gary Becker and I love his work.
When I study economics I'm interested in urban econ, prostitution, sprawl, wage gaps, and transportation. So far I see econ soc as being very theoretical and general. Embeddedness, for instance, seems like it's just a critique of neoclassical economics. What kind of empirical studies are done in econ soc?