starlisle

My supervisor says I should not use content analysis as it is not respected within the institution... And suggested process analysis... But the more I read up on process analysis I realize it is to analyze processes within a business and not meant to analyze a famous person's standpoint and actions (I am about to analyze Trump's actions and standpoints since he became a president). I also looked into grounded theory, but I am not keen on waiting with going through the theory and I know there are a lot of criticism towards that method... So what do I do? I feel that content analysis is the right one, quantitative, but what do I tell my supervisor? I can't for the sake of my life understand his criticism towards content analysis and why he would suggest process analysis? This is a master's thesis that I am going to write. Grateful for help.