As far as awards go, i think the process is a total mystery. I applied 2 years ago with the exact same project proposal and got flat out rejected. I didn't end up going into a PhD until last fall, and applied again for this year, magically getting funded.
My work is primarily on post-capitalist economic / social instantiations or movements, centred on Brazil and Italy, and French philosophy. This time around I took most of the explicitly anti-capitalist referents out of my application, but left in all references to Marx, anarchism, etc.
Either the toning down of the ideological elements worked or else the whole thing is a crapshoot. I am inclined to think it's a crapshoot.