I'm in the same situation! I'm considering professors I would want to work with, expertise in specifc content I want to study, and expertise in skills. This is challenging! Both schools have professors I'd want to work with. School A is better at the skills I want to gain. School B has a specialty program in the content area I want to study. School A would be better for breadth. I don't want to be typecast. At the same time I have a specific area I want to focus my research in.
School A is ranked 4. School B is ranked 11. To the extent that others put importance in ranking I am considering this. I visited School B earlier and was shocked by how warm everyone was (maybe it's a mid-west thing?) I'm visiting School A before I make my decision. Ultimately location may be a bigger deciding factor.
Good luck deciding!