And this is slightly off topic, but I think relates. A few professors have warned me about the risk of looking desperate. Especially for top tier schools. We are not professionals and any attempt to mimic that is seen as mimicry. Unsolicited emails introducing yourself to an already very busy professor, 2nd or 3rd rate publications, etc are relatively transparent to a lot of adcoms.
The advice I've gotten is to do the appropriate things well: 700+ on gres; clean, clear SoP; appealing, readable writing sample; LORS from viable professors.
Now of course, like I said about, it seems that if you're in MLS or "kick-ass top journal" (well put the giaour) with very high name recognition, then that's pretty impressive!