Just a note of hope: this is my third app. cycle and I got into a solid program with 6 years funding/fellowship.
I was, like some of the other posts, demoralized by the shock of unfamiliar failure. I just decided it was less painful to keep working at it than it was to wallow.
My new and improved strategy was to retake the GRE (the first time I skipped the math section not thinking it mattered which was ludicrous, obviously), retool my statement, and write a new sample. I improved the statement and sample by making them more integrated with eachother and also more conservative. My 1st sample was an old paper on Kafka and Borges which got me on a waitlist but clearly is not right for an ENG application. The second year my sample was on poetics but included Dickinson, Language Poetry, and Twitter: too much pop-culture studies sillyness, which may be ok once you're in a program but isn't good for GETTING in as I found out. This time I wrote on just a single Dickinson poem and threw in some Heidegger and Auerbach.
My plan B was to keep working in construction (where I've been for 12 years) while I reapplied, listening to lectures etc. at work on MP3.