I've read a couple different opinions regarding the introduction to the SOP. One site encouraged using a hook that really grabs the attention of the committee--maybe a few sentences sharing a personal anecdote or story that will be memorable and make your SOP stand out. But others say that it's better to be direct and go with the "I'm interested in this program for X, Y, and Z" approach. Any advice on which is better? I want my SOP to stand out from others, and I don't want to be boring--but I also don't want to write something rambling or out of place. Thanks!