Importance of an MA program's core research areas?

[birbs]

I have a BA in Sociology and I'm planning on going back to school for a MA. I'm very interested in a career in social science research, but I don't consider myself ready to apply for a PhD program right now because I can't choose exactly what I want to focus on in Sociology. I'm interested in theory as well as topics like inequality, social stratification, social movements and racial/gender/sexual identities and their intersections. However, I am unsure how I can best explore and narrow down my interests given that some MA programs are stronger in certain subjects than others - for example, I know offhand that Loyola University has a strong focus in urban studies - but should I be prioritizing a school's research focus over other factors like financial aid and career placement? I have been operating under the assumption that it's best to pick a program with a strong focus in a topic of interest, yet I am unsure whether I want to limit myself this way. How can I factor in my varied sociological interests when finding the right MA program for me? 

[high_hopes]

If it is a thesis-based program, make sure there are a few professors you think you could work with. 

Try to look at some of the recent course offerings to get a sense of what the program focuses on. 

Also, some universities include information on their website concerning the career outcomes for graduates from both MA and PhD programs. This can be very useful and if they don't have this, you could always ask!

Applying widely is a good idea if you can afford it. Then you can ask more questions once you are admitted to the program.

Do you have specific geographic limitations on where you want to be?