How to approach Statement of Purpose for terminal Master's programs

[hcms1]

I'm planning on submitting applications for master's programs in statistics/bio-statistics this fall, and I'm not quite sure how to approach the statement of purpose. I have a relatively good idea of how it works for PhD programs (i.e. research experience, professors or labs to work with, etc.), but if my goal is not a PhD, how do I write this?

Most terminal master's are not too research-heavy so I'm just not sure how I can approach this when statements of purpose tend to be mostly about research experience and research goals. Any help will be appreciated. Thanks!