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NYU Steinhardt Media, Culture, and Communications Essay - Advice Needed


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I'm applying to NYU Steinhardt's Media, Culture, and Communications PhD program. I know most schools require a statement of purpose. Instead, NYU Steinhardt opts for the following:

In lieu of a statement of purpose, you are required to upload a brief essay on the research area/topic you expect to pursue, your background preparation for advanced work in that area/topic, and some of the scholars whose work in that area has shaped your thinking. The essay should be 2-3 pages single-spaced or 4-5 pages double-spaced.


Does anyone have any advice on what they may be looking for? I can go off in a million directions, especially since my masters is in business and marketing. I have a sheet of notes, but would like some indication that I'm heading in the right direction.


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This would fit more into the category of research statements. What the admissions committee will evaluate is your ability to define a clear, relevant, and realistic potential research project, how rigorously your ideas are presented, and your ability to demonstrate your familiarity with existing research on the topic. This requires a bit more work than your run-of-the-mill statement of purpose.

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