I'm applying to NYU Steinhardt's Media, Culture, and Communications PhD program. I know most schools require a statement of purpose. Instead, NYU Steinhardt opts for the following:
In lieu of a statement of purpose, you are required to upload a brief essay on the research area/topic you expect to pursue, your background preparation for advanced work in that area/topic, and some of the scholars whose work in that area has shaped your thinking. The essay should be 2-3 pages single-spaced or 4-5 pages double-spaced.
Does anyone have any advice on what they may be looking for? I can go off in a million directions, especially since my masters is in business and marketing. I have a sheet of notes, but would like some indication that I'm heading in the right direction.