SoP advice: what you should include

[Kitkat]

So we have a topic already on what not to include/do in an SoP, I was thinking that we should also have a what is good to have in an SoP. This will, I think, be slightly harder, and more field specific in some cases. But I also think that there is also a lot of advice out there that can apply to all SoP's.

So my 2 cents for now would be that you should make a point of why you are applying to that program specifically, and what you can bring to that program. These are points that go above and beyond what the rest of the application, and you're chance to add an extra layer of why you should be at that school/program.