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Involvement in Facebook (research question)


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Hello people,


I have a question for those who is conducting an online interview and getting interviewees from Facebook.

I have a construct "Involvement in Social media" and I wanna measure it's influence on a trust in advertisement (Facebook Ads.)

problem I am facing up is I cannot find proper scale to measure Involvement in Facebook. Maybe some of you have already done it, cauz it's kind of normal and mostly done data collection tool nowadays to gather data from Facebook users.


Kindly help, please

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