GGeorgian Posted December 10, 2015 Posted December 10, 2015 First of all, could you please help me in refining this hypothesis and if it sounds logical: "Positive perception of eco-brand used in green advertisement leads to trust in green advertisement." or it will make more sense if it will be like this - "the more positive perception of eco-brand consumer has, the more consumer trusts in green advertisement"? The core question is about the method I should use. as far as I know, to prove it wrong or right, I have to test the correlation level between that two construct. am I right? could you please advise? thanks.
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