Jump to content

Hypothesis and analysis method


GGeorgian

Recommended Posts

First of all, could you please help me in refining this hypothesis and if it sounds logical:

"Positive perception of eco-brand used in green advertisement leads to trust in green advertisement." or it will make more sense if it will be like this - "the more positive perception of eco-brand consumer has, the more consumer trusts in green advertisement"?

The core question is about the method I should use. as far as I know, to prove it wrong or right, I have to test the correlation level between that two construct. am I right? could you please advise?

 

thanks.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...

Important Information

This website uses cookies to ensure you get the best experience on our website. See our Privacy Policy and Terms of Use