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Yazz Jay

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Hello everyone,

I'm currently working on my college thesis which is about the impact of social media on consumer decision making process. I'm using Engel-Kollat-Blackwell model of consumer behavior as the basis of my thesis. I just got done with collecting data and my supervisor thinks I should do a logistic regression for my data analysis which was not my original plan. My supervisor went abroad and won't be back until it is so close to the deadline of my thesis submission. Right now I'm absolutely clueless about how to do a logit model to my data set.

I have been reading a lot about this lately and one thing that I'm not too sure about is converting my data into 1s and 0s. I have attached the questionnaire I used to collect data and if any of you have done it before, please give me your suggestions.


Questionnaire Form.pdf

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