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After learning the importance of academic research experience and good academic performance to apply to a good PhD program in Marketing, I have decided to apply next year instead. The last six months have been an eye-opener and now, I know what I must do to make my application stronger. I have been working as an analyst in the digital marketing industry for quite some time now. My lack of academic research experience worries me a lot. I have spoken with many students and professors from different universities in the last couple of months. If I were to look out for research projects to work on along with a professor (even if it means spending weekends on it), how do I go about it? I have read a decent number of research papers of professors of similar interest but, is there a scope to work with them? How does it work in India? I'd really appreciate any leads or suggestions. I've always had the plans to move to academia but, I want to make this jump the right way. 



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