Believe it or not, there's only one family member of mine who has been not supportive of what I'm doing, and even they have come around in their own way as I've had a fair amount of success in the past two years. Of course, I have an engineering background in school and work together with a literary/language studies one. As someone who does DH, I find that focus provides both a wow factor and sense of financial security in social situations. The latter may or may not be true in academia, but what is true is that I could likely find my way into a data science job.
As per the stereotype, behind DH's new modes of critical discourse comes the shadow of capitalism (neoliberal, or however you should choose to label it). But that is also of our cultural moment, and I think most here would agree that the academy is nothing less than shot through with capitalistic interest at this point regardless of our idealistic "content."