My strategy for this cycle was pretty much what Gabe has outlined. I'm totally a non-traditional student and I feel I have a pretty unique story (probably not really, but I can flatter myself, right?). I also had to work ALOT on my application to get it to where it needed to be. I wish I had had a year instead of only six months to prepare the applications. Anyway, so far I've gotten one really good PhD admit and a couple of very respectable MA admits.