Completely agree. Having applied twice (MA programs, and then PhD programs) myself and talked extensively with people who have served on admission committees, I've come to know in many cases your SoP will most likely only be read after they start to seriously consider you as a competitive candidate. Then, what they're most interested in is figuring out if you are a good fit for the program, e.g. if they can see someone potentially supervising you, if they think the program is gonna prepare you for a successful career path, etc.