Applying to history programs here. I had a couple trusted professors tell me that, ideally, they recommended applying to between 10-20 schools. I saved up $2,000 over the course of the last year just for these applications. (I figure if I find a school with a really good funding offering, it will all be worth it.) I have settled on 17 programs to apply to. I narrowed it down based on national ranking (a handful of top tier dream schools, a handful of moderates, and a handful of "safety" schools), faculty fit (I emailed professors at each school researching the topic specialties that I'm interested in and gauged whether I would be a good fit in that program), and funding (I am going for a Master's degree first, and certain schools won't fund M.A. students, so I'm only applying to schools that will pay me a full ride to go for my M.A.).