Program Coordinator at a non-profit does sound like a social work job that is 100% attainable with an MSW, and even more so with licensure. While I am currently contemplating transitioning from Social Work to Education, I can tell you that the MSW degree has been incredibly versatile for my career. I've done macro social work (research, evaluation), clinical social work in many different settings and with many different populations, and I've done lots of advocacy work as a job and at each job I've had since graduation. If your focus is in education then I think a Masters or PhD in Education might be more appropriate. Most social workers I know that are in school based settings focus on counseling, programming, and folks might occasionally work in administrative roles but my friends in those roles all have Education backgrounds -- purely anecdotal.