From my recent professional experience as a researcher in prestigious institutions in EU, I'd suggest you choose the program based on:
- Faculty fit
- Presence of other students interested in your topics
- How comfortable/happy you think you'd be if you were to live wherever they are located
I don't think a 9 rank difference will change things much, but having a supportive work environment where you don't feel alone and living a place that offers you exciting activities outside of work surely will. Ultimately, how much you get paid also matters, so I'd look at stipends/living costs thoroughly.
Just my two cents