But the selection committee can't be experts in every single aspect of their general area of research. In the guidelines it tells you to keep the proposal general so that what you plan to do is easily understood.
Hard to say though, this whole process is a mystery to me.
In my first application I just talked about the project in general terms (was sent to Ottawa, but didn't get an award). This time around I started with why my work is important to Canada and current issues in the field. I then explained how my project could aid in fixing the current issues in general terms and how I intended on doing so (sent to Ottawa, still waiting on a response).
If it doesn't get accepted this year, my third proposal will be a page chock full of 100% technical jargon hahaha.