Had a skype chat with a POI at one of the schools I'm applying to. Thought it went well, asked me to send my MA dissertation (all 75 pages), gave me some insight into the recruitment procedure (including the fact that the WHOLE dept. plays a role in admissions) and recommended other faculty members whose work mine complements.
The kicker was the offer to help with my SOP...I'm over the moon...should I be?